Manual for Organising Collective Trade Fair Participation

Tailored knowledge and instruction manual for your exhibition pavilion

A successful collective trade fair participation is always based on a solid and professional organisation method. People who coordinate collective trade fair participations, or exhibition pavilions, can greatly benefit from having a manual that indicates exactly what must be done, when it must be done, and how this must be done. With Manual for Organising Trade Fair Participation, we jointly develop your own internal and tailored knowledge and instruction manual.

Lower work pressure, higher quality

Do you regularly participate in or organise complex collective trade fair participations and you want to lower the work pressure for staff? Do your participations have to be consistently cost-effective but always creatively convincing and inspiring at the same time? This can be achieved with a Manual for Organising Collective Trade Fair Participation: your comprehensive manual from A to Z, tailored to your requirements so that you can coordinate more efficient and effective collective trade fair participations. You aim for a solid improvement of your best practices routines and increasing the quality of the work that your staff deliver during the project.

Digital and adjustable guide

Your manual makes it perfectly clear to everyone what needs to be done, when it must be done, and how it must be done. That will make it much easier to delegate tasks or employ new colleagues without the project getting backlogged. The manual contains a wide array of instructions and tools to perform on every aspect of your trade fair participation. Perfect for, e.g., your project planning, exhibition strategy, visitor campaign, exhibition communication, and your stand design. Your Manual for Organising Collective Trade Fair Participation is digital so it can be adjusted at any time to fit any changes in your situation.

How it works in steps


We first like to have a non-committal meeting. During this meeting, we get more insight into your company and obtain an idea of how you organise your collective trade fair participation and what improvements can be made. We will then jointly decide whether we can start creating an edit-document.


After you commissioned us to create your tailored Manual for Organising Collective Trade Fair Participation, we will supply you with an edit-document. This is basically the complete manual ‘in draft’, which you can use to adjust or add to until we ultimately end up with your final and tailored manual.

Support realisation

We also help you with the realisation of the manual. This can be done remotely or during personal meetings, so that we help you to adjust and complete the edit-document in line with your own requirements and current situation. We will help you with the structure, design, and use of language. Apart from that, we offer our input on making methods and instructions as clear and unambiguous as possible.

Training of staff to adopt the new approach

Often, part of the process for creating the manual includes training your staff. This training focuses on the new, improved way in which you want to organise your collective trade fair participation. We demonstrate this method and get it embedded with your staff. Our clients often ask us, as specialists in this area, to take care of the required knowledge and skills training for their staff.

Who are our clients?

Our clients are companies and organisations who coordinate collective trade fair participations in the EU and abroad. They want to professionalise their own organisation and staff to have their collective trade fair participations achieve high ratings and results.

Our clients include:

  • Branch associations
  • BSOs and TPOs
  • Ministries and embassies
  • Export and import promoting organisations
  • Exhibition organisers.

This is why Intraservice

Intraservice BV, founded in 1983 is one of the most specialised agencies for exhibition training and consultancy in the world. Intraservice has been organising collective participations since 1990 and we are the only specialist company that offers a worldwide training programme. Today, we already professionalised group coordinators in 43 countries. We offer our training programmes in German, English, Dutch, and Spanish. We work for and with exhibitors, professionals from the trade fair industry, governments and coordinators of collective trade fair participation and trade fair organisers from around the world. Thanks to our know-how and experience, our clients will generate the best results from their trade fair participation.

Make an appointment

Would you like to know more? Contact us to make an appointment. During a non-committal meeting, we will tell you everything about Manual for Organising Collective Trade Fair Participation.

Outsourcing the organisation of your pavilion to us? Yes you can.

You can outsource the organisation of your collective exhibition participation to us. Fully pr partially. Read more.