Exhibition Strategy, Stand Concept and Visitor Marketing Workshop

Design your plan and results

The success of trade fair participation is mostly the result of your action plan. The way you determine how you are going to achieve results before, during and after the etrade fair. Are you a critical and ambitious exhibitor who wants a better grip on those results? This is what you will learn during the Exhibition Strategy, Concept and Marketing Workshop. This is what you will be working on:

Exhibition strategy on 1 A4

The ‘Exhibition strategy on 1 A4’ is currently the best method to establish successful strategies for trade fair participation. The method – developed by Intraservice – has been globally used by multiple sectors and industries since 2006. You will learn to put your trade fair participation strategy on just one single page. You make acute choices and find the right angles for your trade fair proposition and communication.

Concept for your exhibition stand

The most important contribution that your exhibit presentation can make to ensure that your trade faor participation will be a success is catching the attention and arousing the interest of your target group trade fair visitors. That it makes sure your visitors find an emotional connection with your proposition and your company. Eye-movement registrations on the trade fair floor demonstrate what does and doesn’t work at trade fairs. During the workshop, you will learn what this implies for your texts, images, and interaction within your stand.

Campaign to attract visitors

You will not let the success of participating in an exhibition depend on chance or coincidence. According to a study conducted by AUMA, 24% of the visitors to trade fairs visit specific exhibitors because they received an invitation. 30% of them does this because they consider the exhibitor to be a potential business relation. A solid and convincing visitors campaign ensures that your target group will add you to their schedule.

Exhibition Strategy, Concept and Marketing Workshop elements

Our Exhibition strategy, concept and marketing Workshop covers the following elements:

  • The how and why of an exhibition strategy, concept and marketing
  • Defining target groups
  • SMART goals
  • Opportunities and obstacles
  • Formulating your exhibition proposition
  • Connecting with visitors
  • Deciding on your exhibition communication
  • Visitors promotion plan and planning

This is why Intraservice

Founded in 1983, Intraservice BV has been one of the most specialised agencies for exhibition training and coaching in the Netherlands since 1990. We offer our training programmes in German, English, Dutch and Spanish. In person, on location and online. We work for and with exhibitors, professionals from the trade fair industry, and coordinators of collective trade fair participation and trade fair organisers from around the world. Thanks to our know-how and experience, our clients generate the best results from their trade fair participations.

Make an appointment

Want to know more? Please contact us. During a non-committal meeting, we will tell you everything about our Exhibition Strategy, -Concept and -Marketing Workshop. Call us at +31 180 321346 or mail us.