Learn how to create a convincing trade fair visitor invitation, and run a test on the effectiveness of the invitation you have made while you are here.
Without active promotion of your trade fair presence you’ll miss out on new contacts. This is why and how you should invite trade fair visitors (part 1). You’ll get convincing arguments – backed up by reseacrh outcomes – why promote your trade fair presence and invite potential customers.
Get a bundle of guidelines that will make you aware of the success principles of trade fair participation. Must-knows for ambitious and eager exhibitors who want to secure the succes of the trade fair participation they are organizing.
Companies that want to export usually begin with writing a business strategy. Good, but not great. Avoid making a false start. Read why you should start with defining your brand strategy.
Read about the usefulness of branding for your company. How it helps you cpamny towards customers, in the competion with other suppliers and on the market. 10 strongs arguments why also you want a branding strategy.
Learn about the usefulness of company branding for you and your staff. What brings you and what you will be missing out on when you have no branding strategy.