With company branding you and your staff:
The brand of your company is more than just its name or logo. Your brand is not what you say it is, but what others say it is. A precondition for branding is that in the positioning of your company you have clearly and sharply determined the direction your company wants to go. To make your company really successful, it is important to realize and deliver this positioning in all facets of your organization: strategy, operations, communication, design, products and services, culture. Preconditional to branding is also being consistent and consequent in the implementation of your branding: internally and externally. Here, the brand is your compass. It really gives direction and it helps you and your staff to inspire and assess behaviour, policies, strategies, processes, actions and so forth.
DO YOU WANT A BRAND STRATEGY? CONTACT INTRASERVICE.
Published: 10 January 2021
Author: Ton Willemse, international business consultant
Intraservice BV, Nederland